Search Engines - The Good
Without a doubt search engines can be very helpful in establishing a successful web site.
Without a doubt the home page is the single most important page of a web site. As there are millions of web sites in the world, visitors to a web site arrive in several main ways:
- Search engine
- Advertising referral
- Personal referral
The good news is that most, if not all, visitors to your site are already interested in the products you are selling - assuming the web site conveys your product marketing message well.
Search engine: the home page is the main link between search engines and the content of a web site. Its importance is best described as a portal to a web site.
Advertising referral: the home page is the prime address that is used in advertising to direct visitors to an organisation's web site.
Personal referral: the home page is the prime address people use to advise friends and associates of an organisation's web site.
So, as a new visitor to a web site, the home page has to capture the attention of the visitor and convince them to continue browsing the site.